The Challenge

With the market shifting and inventory expanding, buyers now have more choices than ever. In this competitive landscape, properties must stand out to attract serious interest. The seller of 17254 Bay Street faced the challenge of marketing a home that, while offering tremendous potential, required a modernized vision to appeal to today’s discerning buyers.

17254baystreet.hollandgrouprealtors.com

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Our Approach

Recognizing the need to bridge the gap between potential and perception, we leveraged our full-service advisory model to create a compelling sales strategy:

Professional Renderings for Maximum Impact: We included high-quality, photo-realistic renderings in our listing marketing package to showcase the home’s full potential post-renovation. These renderings provided buyers with a visual transformation plan including competitive and below market pricing, eliminating uncertainty and helping them envision their dream home.

Strategic Listing & Market Positioning: We utilized our next-gen marketing technology, including targeted digital campaigns, lifestyle-driven storytelling, and community-focused exposure. Our multi-platform approach ensured the property was seen by the right buyers looking for high-end renovations.

Concierge-Level Renovation Management: Once the buyer was identified, our Home Concierge division stepped in to oversee the full-scale renovation. We are currently coordinating design, construction, and project management, ensuring a seamless transition from purchase to transformation. This process streamlined decision-making for the buyer while protecting the seller’s interests, reinforcing our value beyond a traditional real estate transaction.

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The Result

Faster Sale: The inclusion of renderings attracted strong buyer interest, leading to a quicker and smoother transaction.

Higher Value: By demonstrating the home’s potential upfront, we enhanced its marketability and secured a stronger sales price.

Seamless Transition: The buyer benefited from a turnkey renovation plan, reducing post-sale stress and maximizing long-term satisfaction.

Conclusion

The success of 17254 Bay Street exemplifies how our integrated advisory approach creates superior outcomes for both sellers and buyers. By thinking beyond the traditional transaction, we  deliver the solutions, strategy, and service that today’s market demands.

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"While searching for homes I typically would have scrolled past this property and removed it from consideration. However, through Holland Group marketing, including high-end renderings and the service network already in place, shifted my mindset putting this property at the top of my list. We are now using their team to handle the renovation of our dream home and we would not be happier" - Buyer

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